A Strategy for Authenticity

“You can’t just be authentic...you have to have a strategy for being authentic and you must use all sorts of metrics (the purveyors of which openly admit are in their infancy and by implication deeply flawed measures) to assess whether you are a successful Tweep.”

"By the time we reached the Afternoon Break, all notions of authenticity were out the door and the speakers and most of the audience were all about monetizing this mutha’."

http://baitandbeer.blogspot.com/2009/06/strategy-for-authenticity.html