Tuesday : Roger Martin @ Ziba

If you need extra credit to replace a missing reading response, you can attend this and do a write-up of the event.

Seating is limited; please RSVP to events@ziba.com to reserve your seat.

Please join Sohrab Vossoughi, founder and President of Ziba Design,
to hear Roger Martin, Dean of the Rotman School of Management at
the University of Toronto, speak about his latest book: The Design of
Business—Why Design Thinking is the Next Competitive Advantage.
In this presentation, Roger will explore the following questions: Why,
if so many companies set innovation as one of their most important
goals, are we so poor at it? Why is breakthrough innovation so
inconsistently achieved and hard to replicate? And how can we get
better at bringing innovation into the heart of our organizations?

Business Week named “The Design of Business” to its list of the best innovation and design books of 2009. Among many other accolades, Roger has been called one of the top 50 management thinkers in the world by The Times of London. As the New York Times recently reported, under Roger’s leadership, the Rotman School is developing one of the most distinctive blueprints for teaching design thinking in a business school.

Ziba Auditorium
810 NW Marshall Street

Doors open at 5; event begins promptly at 5:30 pm. Please note the Ziba Auditorium
has a separate entrance, on NW Marshall Street.